On June 7, coinciding with the SIL in Barcelona, Marco Garcia, General Manager of Tracosa, presented the new brand strategy of the company. Their new logo represents the essence of Tracosa‘s DNA, be the “trusted” transport solution.
Tracosa is a leading company in the logistics sector with more than 40 employees, with offices in Barcelona, Madrid, Valencia and Murcia. Since its founding in 1972, Tracosa name has become synonymous with quality customer service, safe handling of goods, environmental responsibility, use of latest technology and equitable working conditions.
This year Tracosa celebrates its forty-fourth anniversary. At this point of maturity, the company has defined the strategic direction to remain a leader in its segment. The redesign of the logo is a visible part of the firm corporate commitment with requirements and quality.
The new company’s symbol conveys dynamism, strength and reliability. The Company has opted for a simpler and fresh design that highlights the introduction of two shades of blue, representing the sky and the sea, accompanying the green color, which has always been present in the image of Tracosa, conjuring up images of the earth and the nature and the continued commitment of the company to the environment. Each color symbolizes the means of transport which Tracosa utilizes to carry the goods of its customers worldwide.
“Our creative team has modernized our appearance, placing ourselves as a brand for the twenty-first century.” Marco Garcia said. The Valencian Xtrm Studio has redesigned the image of Tracosa and shortly will present the new corporate web.
At the same time, in line with the corporate rebranding, Tracosa also presented its new corporate catalog.
Tracosa has also reported this morning its results for the year 2015, in which has grown over 10%, confirming the forecast of its strategic plan 2015-2018. In the four months passed of this year, Tracosa has grown also according to its plans, confirming the good pace of the company as well as the strategy developed since January last year.
Pls. visit www.tracosa.com for more information
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